- Demographic segmentation
In business, demographic segmentation is when
an organization uses data about the demographic characteristics of its
customers to better target and enhance its marketing efforts.
By segmenting a market by demographic variables
such as the age of the customer, gender, income, education, religion, and
family life cycle, business professionals are able to create groups of
customers that display similar wants and needs. Examples
— Age
— Gender
— Income
— Education
— Family life cycle
other segmentationss
- Behavioral segmentation
- Psychographic segmentation
- Geographic segmentation
Illustration of the algorithm- Choose two random centeroids.
Step:3
Step:4
What we expect, but what we get will be different.
This can
be accomplished by making the WCSS -within-cluster sums of squares as minimum as possible. This metric determines the optimum number
of clusters .
